Powerful content is a keystone of any modern marketing strategy. More than 50% of businesses now invest time, money and energy into content marketing, with most of them publishing fresh material every single day. With so much content out there and demand for new, engaging content growing, it can be hard for someone marketing a small business, running a blog, or helping out clients to know where to begin. Well, this article is going to show you exactly where to start.
So we know how important it is to publish quality content. But what should your first steps be? Let’s walk towards marketing strategies to create a great content plan.
Web Content Strategy
Various types of web content can be used as a marketing strategy. But in this specific segment, we will aim on the one with the biggest potential which is the web copy.
Attractive web copy can support you to build relationships, maintain leads and impact potential buyers. The focus is to respond to the needs and desires of your audience, through your copy.
Your goal should be to create different types of content for the various stages of the sales, taking into account the needs and expectations of users in each stage.
Video marketing will be booming as today
Video marketing strategy is certainly on the cards for most businesses this year. You might have already assumed the extreme popularity of video content with the number of video-based apps being launched every month. Sites like Facebook and Instagram have also established their live video feature that enables anyone to live stream videos from any part of the world.
With the increasing approval of video content, brands should undeniably start aiming on creating quality videos for your brand. Youtube has been the primary and most popular source when it comes to watching video content. Quality video content can quickly engage users and are conveniently shared around different social media platforms. If you are streaming videos for your brand, make sure to include a crisp intro, followed by the content.
Blog Content Strategy
Blogging as a content marketing strategy has a lot of benefits. It helps your website’s SEO and attracts leads through organic search results. It nurtures leads by offering quality content. Blogging helps your readers make well-informed opinions about your brand as well as products. This strategy helps to shape brand reputation by positioning your business as an authority/thought leader.
There are different types of blogs you can use for your brand:
- Instructional (product use and other how-to’s)
- Inspirational
- Recruitment
B2B tech companies can make use of blogging content to create interest and attract new leads into the sales pipeline.
Other kinds of content like demo videos, case studies, product descriptions, tutorials and client testimonials are also highly productive, especially when combined with blog articles.
Email promotion strategy will continue
Email marketing strategy is always here to stay. It is still useful in bringing traffic and leads to a website. You can send out weekly or monthly newsletters to your mailing list comprising new content.
If you want to build up your subscriber base or maintain the existing ones, you should send them trendy content from time to time. Most marketing emails end up as spam folders, so try adding a touch of personalization to your email newsletters like addressing your subscribers by their names.
Make sure to follow a mobile-friendly format for your email newsletters as these days most people browse their emails on their phones. To make it look professional, design your email newsletter. Add an eye catchy headline and subject lines. Use images, subheadlines and videos wherever necessary.
Digital PR Strategy
By using online methods, digital PR increases brand awareness to reach a wider audience that traditional PR may not be able to reach. It depends on search engine optimization, influencer outreach and social media to enhance online presence and visibility.
Try using these Digital PR tips to improve your web presence:
- Develop online press releases with relevant links that lead to your website
- Encourage relationships with online journalists and bloggers to make online coverage
- Conduct interviews
- Promote influencer marketing and outreach to increase mentions on social media and blogs
- Manage online reviews and comments
Increase engagement on Linkedin
This is a networking site for professionals. This is a place where you can post vacancies and job requirements and share industry news. Linkedin offers better opportunities for brands to increase their organic reach other than Facebook, where the organic reach of posts is limited. Anyhow, your content should be effective and informative as to get viral on Linkedin like every other social networking site. The posts published on Linkedin are way different from what you post on Facebook, Twitter, or Instagram.
Make sure to update the profile accordingly if you are representing your brand on Linkedin. Write an understandable “About Me” section prioritising your position and the brand values. Update the skills sections with an appropriate list of skills that you possess.
Marketing in 2022 is all about bringing validity, transparency, and strength to your content strategy. Being a business owner, you should offer refined user experience and support people who make conscious decisions about their purchases. Aim on building good customer relationships from the beginning of the year to get advantages in the long run.
